"Empathy is the shortest distance between design-thinking and customer-centric innovation" Kaan Turnali, SAP
In its simplest and purest form, empathy enables us to not only experience and understand another person’s circumstances, but it also puts us in the customers’ shoes to experience what they are feeling. This is where we find the innate struggle born out of user frustrations and bound to the intrinsic value chain of the user experience.
Join our experienced facilitators and award-winning keynote speakers, Simon Dingle and Sam Beckbessinger in an interactive session which will include audience participation in various fishbowl discussions.
Come and share how your business views client experience design and how you are approaching it as innovative fintech startups. The benefit for you will be to get a better understanding of corporate and investment bank's challenges and how they are prioritising client centricity and user experience design and take this information to incorporate it into your offering.