We were joined by AlphaCode Gold Member and eCommerce industry expert Daniel Guasco, Groupon SA, Ryan Bacher, Netflorist and Paul Cook Silvertree Capital who gave us a masterclass in eCommerce.

The panel discussed how entrepreneurs and senior management can use the latest digital marketing tools and techniques on offer to generate new business and retain loyal customers across all customer touchpoints.

Core themes discussed ranged from mobile, search and user experience to social media, CRM and affiliate marketing.