“As one of the pioneers in the industry, we’re excited to onboard our one millionth customer this week,” said Luno co-founder and CEO, Marcus Swanepoel, who is based in London. “Over the past few years, we’ve stayed laser-focused on making Luno the easiest place to buy digital currencies such as Bitcoin and Ethereum. Getting fast and friendly access to digital currencies is still the biggest pain point for most people, and core to our mission of making digital currencies safely and easily accessible for everyone, everywhere. It’s also an important part of our longer term vision and a critical first step in building our platform that will help migrate the world onto a new, better financial infrastructure.”
Already the market leader in Southeast Asia and Africa, Luno recently launched across Europe, which is now their fastest growing region. This high growth stems from both a general surge in interest for digital currencies, as well as Luno’s focus on creating a great customer experience through easy onboarding, especially on mobile, great customer service and additional learning resources for those that want to know more about the industry.
“The industry is growing very fast and we still have a lot of work to do to make the overall transition from the old financial system to the new one easier”, he added. ”But we’re very well-capitalised with a top team and fantastically passionate customers that are always giving us insights in how to make things better for them in the 40-plus countries we operate in; so we will continue to raise the bar in the industry as we all move forward together.”
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