Cryptocurrency

The future of branded currency

Published on September 2nd, 2015

We think of money as bank balances and notes, but currency is really a product of marketing and the trust we have in governments, banks and other institutions.

In this fascinating TED talk, Paul Kemp-Robertson uncovers a new generation of currency, supported by that same marketing, but on behalf of private brands.

Kemp-Robertson lists Nike Sweat Points, bottles of Tide and Bitcoin as examples of the non-bank future of currencies.

For fintech startups this presents both challenges in terms of trust and opportunities in thinking of their own currencies.

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