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Gold Member, Aggregator


Agrigate Holdings Ltd. (Agrigate) is a software company that is disrupting the agricultural supply (value) chain and ancillary products within the micro and macro agriculture value chain while offering a business-to-business service.

The Agrigate team has seen a gap in what is an archaic and sub-optimal market in the perishable fruit markets. It is one of many agritech and fintech companies starting to look into possible disruptions in the agriculture industry, which, together, could fundamentally change the way that agricultural supply (value) chains work with a complete visibility model.

Agrigate aims to entrench its position as a sustainable business that unlocks transparent, end-to-end value for all stakeholders across the agricultural supply chain.

The business seeks to:

  • Empower farmers with direct access to local and international markets

  • Increase access to high-quality produce for local and international buyers

  • Provide farmers and buyers with visibility of the supply chain process and its costs

  • Create purchasing power for agricultural products, services and information, especially amongst small-scale farmers

  • Create a platform that is able to produce meaningful data for users of the platform and financial institutions

  • Optionality regarding choice and combination of products and services, including trade finance, insurance, Inco term structuring and forex management.

Greg Whitaker, Co-founder

Greg holds a bachelor of commerce degree from the University of Stellenbosch with majors in Transport economics and management accounting. Greg decided that towards the end of 2017 and beginning of 2018 he was going to make his passion his business and gravitate back towards the Agricultural industry and focus on a concept he has been developing over the past 5 years. Greg held several positions at DSV over eight years and has experience in strategy, innovation, finance, business development and management. In Greg’s spare time he enjoys running, reading, mountain biking, farm trips and being in the bush.

Justin Whitaker

Justin studied honours in logistics at the University of Stellenbosch and is head of marketing at a perishable fruit trading company. Justin is an avid outdoors enthusiast and has a passion for adventure sports.

- 2017 - 2018 - Currently running beta testing with farmers through a prototype to understand the intrinsic need of the producer and the root of the current frustrations in the agriculture value chain and current relationships to develop the MVP to take to market

- 2017 - 2018 - Engaged with a range of key stakeholders in the supply chain with regards to logistics, insurance and trade finance

- 2018 – 2019 - Agrigate has committed volume from a number of farmers for the next two years to run trial movements starting later this year

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