Feature coming soon.

As part of our commitment to AlphaCode, our Product Team is continually working hard on adding exciting new features, along with functional improvements.

Gold Member, Lending


RainFin is South Africa’s first and leading credit marketplace - a platform that facilitates loans between individuals or businesses needing funds, and lenders seeking good returns.

RainFin’s online marketplace pioneered a solution, which leverages cash-flow principals as the primary lending driver, as opposed to traditional collateral, or security-based lending

People Empowering People - RainFin is about growing together and not just reaping an individual benefit.

RainFin is a lending marketplace that connects lenders directly with the high-quality individual, business or corporate borrowers.

Launched in 2012, in response to the increased cost of traditional lending, RainFin was South Africa's first lending marketplace. It pioneered a viable alternative for quality borrowers looking for access to finance and lenders looking for returns that are higher than fixed deposits or the stock market.

RainFin's vision is to remove traditional costs or barriers for borrowers and lenders through innovative technology, thereby creating a truly transparent and fair marketplace.

Sean Emery, Co-Founder and CEO @ShaunPaulEmery

Sean holds the responsibility for all aspects of the RainFin business. Before starting RainFin, Emery was involved in a range of disruptive start-ups in the media and technology spaces. His global career spans management roles in technology and media businesses in Africa, Europe and the Middle East.

In addition to his role at RainFin, Emery is also involved in a variety of South African business ventures as an angel investor and as a funder and investor in Titan Investments, a digital media investments firm.

Before starting RainFin and Titan Investments in South Africa, Emery held the position of Director Digital Ventures for Abu Dhabi Media Company (ADMC), where he was responsible for the development of the digital ventures growth strategy.

Prior to joining ADMC in 2010, Emery was CEO of Arvato Mobile Middle East, at the time a subsidiary of The Bertelsmann Media Group. He was responsible for growing the company from its European roots into emerging markets. By end 2009, the Arvato Mobile Group had 12 offices in seven countries and digital entertainment revenues of over US$75m per year.

Between 2005 and 2009, Emery managed venture capital investments in new media for an investment fund established by Mondia limited and Abu Dhabi Investment Group. Under his watch, the investment portfolio grew 35% year on year. Emery managed a number of entrepreneurial projects in this role and was responsible for delivering these from concept to standalone business.

Earlier, Emery was the founder and CEO of TradeWorld.com in South Africa. Emery developed his corporate finance experience during a period spent in the Corporate Finance Division of Standard Corporate and Merchant Bank. His career started at Andersen Consulting. Emery has a Bachelor Degree from the University of the Witwatersrand, South Africa and a PDM with specialisation in Business Administration from Wits Business School.

Hannes van der Merwe, Co-Founder and COO

Hannes brings to his role more than 15 years’ experience in the ICT and Internet environments, particularly in developing, maintaining and managing online marketplaces for procurement, cash management and media companies.

Hannes started his career right at the coalface of the IT industry with network design before moving on to system development and eventually assuming operational responsibility at each company he was with. Over the years, Hannes has been recognised as a strong operational manager with an eye for detail and excellent people management skills. His previous roles include IT and Operations manager at TradeWorld, IT Director at Coin Cameos and programme manager at Arvato Mobile Middle East, a Bertelsmann AG company.

  • Software Development – Microsoft.net
    • Front End
    • Middle/Business Layer
    • Database
  • Business Intelligence and Analytics Reporting
  • Credit Control
  • Credit Management
  • Customer Service
  • Debt Collection
  • FICA Compliancy
  • Account Reconciliation
  • Technical Service Support
  • Business Analysis
  • Process Modelling
  • Financial Management
  • Office Administration
  • Marketing Management
  • Business Management
  • IT Support

Jul 2012 - Launch the first P2P platform in South Africa

Mar 2014 - Conclude a 49% sale to Barclays Africa Group Limited

Jul 2015 - Launch the SME funding marketplace

Apr 2016 - Reach a R150 000 000 mark in funding disbursed

Connect with Rainfin

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Join AlphaCode

Are you ready to take your fintech business to the next level?Join the growing network of fintech disruptors shaping the future of our industry.

  • Green


    Green membership is available to aspiring financial services entrepreneurs, intrapreneurs and service providers.

    • Monthly newsletter with key industry insights, trends and news
    • Access to open networking events hosted at AlphaCode
    Join now
  • Gold


    Our gold membership is open to financial services founders and co­founders with a full-time commitment to their businesses.

    • Access to our co­-working office space in Sandton
    • Business support services
    • Access to exclusive networking events & hosted dinners
    • Acceleration and incubation support
    • Informal mentorship from the RMIH investment team
    • Exclusive applications to competitions and conferences
    • Access to AlphaCode vetted service providers
    • Exposure to commercial opportunities
  • Platinum


    Offered to high­ potential BBBEE businesses that have received enterprise development funding.

    • Free semi­-private office space for 6 months in Sandton
    • Business support services
    • Informal mentorship from the RMIH investment team
    • Access to exclusive networking events & hosted dinners
    • Exclusive applications to competitions and conferences
    • Acceleration and incubation support
    • Access to AlphaCode vetted service providers
    • Exposure to commercial opportunities within and outside the portfolio companies
  • Diamond


    Offered by invitation only to businesses which have received growth capital investment from RMIH.

    • Receive growth capital investment from RMIH
    • Access to a co-­working office space in Sandton
    • Business support services
    • Access to exclusive networking events & hosted dinners
    • Formal mentorship from the RMIH investment team
    • Exclusive applications to competitions
    • Access to AlphaCode vetted service providers
    • Exposure to commercial opportunities within and outside the portfolio companies
    • Exclusive applications to competitions and conferences

Member testimonials

  • Alpha Code is a phenomenal platform to network with next generation fintech players offering leading thought leadership events in a world class environment. Look forward to watching the ecosystem facilitate the next ‘Uber’ of Africa.

    Dov Girnum, CEO Merchant Capital

  • Starting a business is a daunting prospect, especially one that has a focus on an unproven and experimental technology. I have benefitted enormously from the support and wisdom I have received from AlphaCode during my time as a member.

    Lorien Gamaroff, CEO Bankymoon

  • Being located in the heart of Africa's biggest financial services hub, we have gained a lot of credibility through AlphaCode. Our customers trust our brand by association, which results in increased sales of cows.

    Ntuthuko Shezi, CEO Livestock Wealth

  • AlphaCode is without a doubt the premium fintech and startup community in South Africa providing many learning, growth and network opportunities and an environment which adds concrete value to us

    Schalk Nolte, Founder Entersekt

  • Slide is now well on the way to causing significant disruption in the South African fintech sector. We would not have been able to break into the South African market so rapidly without the help provided by AlphaCode.

    Alon Stern, Founder Slide

  • AlphaCode has been instrumental in providing a platform for us to access industry thought leaders, networks, working space, coaching and ultimately the opportunity to pitch to global multi-nationals and secure funding that very few startups get to land in their first year.

    Priya Mistry, Founder CommuScore

  • AlphaCode has been instrumental in the growth of our business. Through the club, we have met many like-minded entrepreneurs and businesses with whom we have formed strategic partnerships. The team is incredibly generous with their time and continue to give us invaluable mentorship and support.

    Annabel Dallamore, CEO StriderTech