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Gold Member, Financial Education

Stock Shop

Stock Shop is a leading fintech company that provides a toolbox of platforms that banks and financial institutions can rapidly white-label in order to provide financial education and meaningful services to new and existing clients.

Stock Shop was founded at the end of 2013 by Annabel Dallamore who while working at the Johannesburg Stock Exchange realised the pressing need for better, online, meaningful financial education. The team quickly realised there was a greater need from the industry at large for platforms that financial institutions could utilise to make their businesses more efficient and help their clients find the products and services that suit their specific needs. Stock Shop soon became the go-to for financial institutions looking to rapidly innovate and have industry leading digital platforms. All of the systems Stock Shop provides leverage the power of technology to make banking and financial services easy, quick, paperless and engaging for clients.

Some of the platforms in the Stock Shop toolbox include:

  1. Online Academy - which provides trackable, gamified online learning
  2. Digital On-boarding & Digital KYC/FICA (for South Africa)
  3. Robo-advisor- that utilises the power of emotional and intelligent algorithms
  4. Personal Financial Management Tools- to give clients one view of their financial lives
  5. Content Aggregators- which allows a financial institutions to tailor the content their clients receive based on the products/services they utilise

Our platforms create meaning for savers and investors and their financial lives.

The team are also pushing ahead in the emotional and predictive algorithm space for applications of artificial intelligence in financial services.

Annabel Dallamore, CEO @Runentrepreneur

Stock Shop was founded by Annabel at the end of 2013. She is a mechanical engineering with a background in exponential systems with a passion for nuclear design. She moved into the financial markets arena by working in asset securitisation and later on valuations and products as an equity derivatives specialist for the Johannesburg Stock Exchange. She founded Stock Shop when it became increasingly apparent that financial service providers needed robust and rapid technology solutions to help them navigate their businesses into the tech world of the future. Annabel is a faculty member of the Deloitte Exponential University and represents Algorithms and Interfaces.

Julian Dallamore, COO

Julian has been working in the financial services space for over 9 years and as a result has in-depth experience around the products, services, market needs and opportunities He recently received his MBA with honours and two additional awards for excellence.

  • Financial Technology
  • Emotional Algorithms
  • Online Learning Systems
  • Financial Education
  • Millennials and Centennial Financial Needs Understanding
  • Orchestration layer creation for legacy data and systems
  • Conversational User Interfaces
  • Financial Content Creation

Connect with Stock Shop

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Join AlphaCode

Are you ready to take your fintech business to the next level?Join the growing network of fintech disruptors shaping the future of our industry.

  • Green


    Green membership is available to aspiring financial services entrepreneurs, intrapreneurs and service providers.

    • Monthly newsletter with key industry insights, trends and news
    • Access to open networking events hosted at AlphaCode
    Join now
  • Gold


    Our gold membership is open to financial services founders and co­founders with a full-time commitment to their businesses.

    • Access to our co­-working office space in Sandton
    • Business support services
    • Access to exclusive networking events & hosted dinners
    • Acceleration and incubation support
    • Informal mentorship from the RMIH investment team
    • Exclusive applications to competitions and conferences
    • Access to AlphaCode vetted service providers
    • Exposure to commercial opportunities
  • Platinum


    Offered to high­ potential BBBEE businesses that have received enterprise development funding.

    • Free semi­-private office space for 6 months in Sandton
    • Business support services
    • Informal mentorship from the RMIH investment team
    • Access to exclusive networking events & hosted dinners
    • Exclusive applications to competitions and conferences
    • Acceleration and incubation support
    • Access to AlphaCode vetted service providers
    • Exposure to commercial opportunities within and outside the portfolio companies
  • Diamond


    Offered by invitation only to businesses which have received growth capital investment from RMIH.

    • Receive growth capital investment from RMIH
    • Access to a co-­working office space in Sandton
    • Business support services
    • Access to exclusive networking events & hosted dinners
    • Formal mentorship from the RMIH investment team
    • Exclusive applications to competitions
    • Access to AlphaCode vetted service providers
    • Exposure to commercial opportunities within and outside the portfolio companies
    • Exclusive applications to competitions and conferences

Member testimonials

  • Alpha Code is a phenomenal platform to network with next generation fintech players offering leading thought leadership events in a world class environment. Look forward to watching the ecosystem facilitate the next ‘Uber’ of Africa.

    Dov Girnum, CEO Merchant Capital

  • Starting a business is a daunting prospect, especially one that has a focus on an unproven and experimental technology. I have benefitted enormously from the support and wisdom I have received from AlphaCode during my time as a member.

    Lorien Gamaroff, CEO Bankymoon

  • Being located in the heart of Africa's biggest financial services hub, we have gained a lot of credibility through AlphaCode. Our customers trust our brand by association, which results in increased sales of cows.

    Ntuthuko Shezi, CEO Livestock Wealth

  • AlphaCode is without a doubt the premium fintech and startup community in South Africa providing many learning, growth and network opportunities and an environment which adds concrete value to us

    Schalk Nolte, Founder Entersekt

  • Slide is now well on the way to causing significant disruption in the South African fintech sector. We would not have been able to break into the South African market so rapidly without the help provided by AlphaCode.

    Alon Stern, Founder Slide

  • AlphaCode has been instrumental in providing a platform for us to access industry thought leaders, networks, working space, coaching and ultimately the opportunity to pitch to global multi-nationals and secure funding that very few startups get to land in their first year.

    Priya Mistry, Founder CommuScore

  • AlphaCode has been instrumental in the growth of our business. Through the club, we have met many like-minded entrepreneurs and businesses with whom we have formed strategic partnerships. The team is incredibly generous with their time and continue to give us invaluable mentorship and support.

    Annabel Dallamore, CEO StriderTech