Whipping the Cat is a legal advisory firm who combine legal skills, commercial savvy and a touch of process management and technology to deliver value to our clients. Some call it #NewLaw!
Whipping the Cat (WTC) has broken the mould of small practice law services in South Africa. We have invested in people and use technology to improve accuracy and quality, streamline workflow and manage our knowledge capital – all of which adds value and ultimately reduces costs for our clients. We have frequently been featured in the media for our fresh approach and have been nominated for both an innovation award and small law firm award at the African Legal Week Awards.
WTC applies a customer-centric approach to legal services that is not based on the vanity of self-proclaiming “to be the best”. Rather, we engage and collaborate with clients to find out what they want and then design legal service solutions to satisfy their specific needs, cost effectively and with price certainty.
As we target predominantly small- and medium-sized businesses that do not have in-house legal teams, we have developed a team of lawyers with specific commercial expertise in areas such as franchising, transactional agreements, commercial agreements and marketing and advertising law/social media to meet the needs of these clients.
Our systems are designed for flexible work arrangements and enable our lawyers to work seamlessly whether at our office or from home. Our team is encouraged to lead a balanced life and are not incentivised – to “clock up the hours”. We have a national footprint and can be wherever our clients need us to be.
Graeme founded boutique commercial law consultancy, Whipping the Cat, in September 2013. With 17 years of legal experience under his belt, Graeme had identified a demand for a new legal consulting model and wanted to change the way legal services are offered in South Africa.
Prior to the launch of Whipping the Cat, Graeme spent a decade in traditional legal services, with companies including GoldFields, SAB and Accenture. He started his first successful business, Legal & Commercial Solutions, in 2005. He considers himself a lawyer with a business owner’s mentality.
- Shareholders agreements
- Share sales
- Financial transactions
- Commercial agreements
- Employment agreements and policies
- Marketing and advertising law
- Social media
- Trusted advisors